Assuming you're going to record directly with AmaRecTV you're going to want LAGS installed so your recordings won't have the "AMV" watermark.
LAGS is a lossless codec which means file sizes are a fairly large, make sure you have a lot of free storage space!
If you're not planning on recording you can skip this step, but it's probably a good idea to do just in-case you ever want to.
The GV-USB2 can be used directly with streaming software such as OBS, XSplit, and many Video editing applications (such as VirtualDub), however I recommend using AmaRecTV's Live output for the ability to simultaneously stream and record lossless video via AmaRecTV.
Make sure not to download Version 4.XX as it currently only works on Windows 8 and has different menus than this guide.
Text May be Garbled if you're not using the Japanese Locale, but should install just fine. Just press the selected button (with the > at the end of it) a few times.
Run AmaRecTV (AmaRecTV in the same folder you unzipped)
You should be greeted with a dialog asking you to change your settings.
If not, click the first button in the top left corner or right click in the preview area and click "Config"
(A guide on encoding/some post processing recordings may come sometime in the future)
Personally, I disable hot-keys so I don't accidentally stop a recording.
AmaRec has a lot of settings, but you should only have to configure it once thankfully.
While you can, in most cases, use window capture the AmaRec preview there is an alternative to windows/screen capturing.
By using AmaRec's Live output you gain the ability to minimize the AmaRec window, which can be useful especially on single monitor setups.
Note that AmaRec's live output only works with 32Bit software, to use it with OBS you need to be running the 32bit version.